AI-Powered Company Data Enrichment from Google Sheets

# Automate company data enrichment from Google Sheets using AI and web research

This workflow automates the collection and structuring of company data without manual search. It takes company names from Google Sheets, triggers an AI agent built on LangChain and Anthropic´s Claude, which conducts web research, scrapes websites, and uses MCP tools to gather insights. The result — structured fields like domain, LinkedIn, pricing plans, integrations, API mentions, and case studies — is written back directly into the spreadsheet.

## Who it´s for
- Lead generation specialists needing enriched company data
- Sales development reps personalizing outreach campaigns
- B2B sales managers automating client research
- Marketers collecting competitor intelligence
- Operations teams scaling manual research with AI

## What the automation does
- Detects company domain from name
- Finds LinkedIn profile and checks for enterprise plans
- Scrapes company website for mentions of free trial, API, case studies
- Identifies tech stack and integration partners
- Extracts link to latest customer case or use case
- Writes structured data back into the original Google Sheet row
- Can be triggered manually or on new row addition

## What´s included
- Ready-to-use n8n workflow
- Trigger logic (manual, Google Sheets update)
- Integrations with Google Sheets, Explorium MCP Server, SerpAPI (via HTTP), and internal website scraper
- Basic text guide for setup and adaptation

## Requirements for setup
- n8n instance with access to LangChain and HTTP nodes
- Google Sheets account with edit permissions
- API keys: Anthropic (Claude), Explorium MCP Server, SerpAPI
- Access to internal website scraping tool (included as sub-workflow)

## Benefits and outcomes
- Saves hours on manual company research
- Accelerates cold outreach prep with enriched data
- Improves lead quality by analyzing pricing and tech stack
- Enables automated competitive analysis
- Streamlines due diligence before sales calls
- Centralizes findings in Google Sheets
- Flexible execution: batch or per-company

## Important: template only
Important: you are purchasing a ready-made automation workflow template only. Rollout into your infrastructure, connecting specific accounts and services, 1:1 setup help, custom adjustments for non-standard stacks and any consulting support are provided as a separate paid service at an individual rate. To discuss custom work or 1:1 help, contact via chat