Psychology of sales tests Synergy MosAP answers 97/100

Solved test with answers "Psychology of sales" Synergy/MosAP answers 97/100 points 35 answers
1. The process of emotionally-sensory comparison of the image of one’s need with the image of an external object (applicant for the object of need) is ...
consumer behavior
choice
motivation
2. Imagination ... is directed to the world of people and the relationships between them
humanitarians
scientists
socialists
3. ... are primarily interested in the needs of a person, his life and the material world
Socials
practices
scientist
4. In the chain of stages of making a purchase: "Ignorance - ... - Understanding - ... - Purchase" the stages "..."
Awareness, Decision
Awareness, Persuasion
Information, Persuasion
5. Repeating a process many times and being satisfied with the result is...
Habit
Perception
Education
6. A way to increase the credibility of information, in which a person trusts the more, the shorter the logical chain and the clearer the conclusion expressed in the concepts accepted by the person, is ...
communicative property
logical consequence property
property of emotionality
7. The connections formed by the organization with contact audiences (consumers, suppliers, partners, etc.) through various means of influence, which include advertising, PR, sales promotion, propaganda, personal selling are ...
Marketing communications
sales channels
affiliate networks
8. Trading activity is ...
intermediary, not commercial activity
one of the lines of business
merchandising activities
9. Using ..., experts are guided by the fact that if people´s behavior is on the surface, then its deep motives, as a rule, are not known to the person himself
fundamental analysis method
functional method
dynamic method
10. Dynamic reflection of reality in various forms of mental phenomena - these are mental ...
processes
properties
states
11. A sociotype that is distinguished by both internal and external anxiety is ...
choleric
sanguine
melancholic
12. A relatively stable level of mental activity that has been determined at a given time, which manifests itself in increased or decreased activity of the individual, is mental ...
states
properties
processes
13. Activities aimed at obtaining, consuming and disposing of products and services, including the decision-making processes that precede and follow these actions, are ...
consumer behavior
motivation
choice
14. A buyer is someone who...
acquires ownership of goods
consumes the purchased product
makes a decision to buy a product
15. On the basis of sociability, consumers are: ...
apathetic, rational, personified
tight, indifferent, uninhibited
integrated, extroverts, introverts
16. When using ..., studying the question of why a person buys this particular thing, it is necessary to find out which brands of that particular thing he bought before and what meaning they had for him throughout his life.
dynamic method
functional method
fundamental analysis method
17. The result of an activity presented in a tangible form and intended for further use for economic or other purposes is ...
service
products
process
18. The system of natural personality traits (mobility, balance of behavior and tone of activity), which characterizes the dynamic side of behavior, is ...
capabilities
temperament
life position
19. …is based on the fact that we cannot find the answer to the question why people buy this particular brand and not another, without knowing why they even buy this thing
Fundamental analysis method
functional method
Dynamic method
20. In relation to price, consumers are: ...
apathetic, rational, personified
individual, mass, industrial
integrated, extroverts, introverts