Copywriting

ble of contents
1. In the AIDA formula, the letter "D" stands for ...
2. To find the correct interpretation of the English word, you need to additionally use ...
*bright descriptions and juicy titles
*images, photos and/or videos
*literal translation of words
*abbreviations and abbreviations
3. The part of speech that gives Russian marketing texts dynamism, sharpness and movement, and in English materials it is used little or not at all, is ...
4. The main rule of copywriting - if a person does not read ..., he will not know about the product and will not buy anything
5. Arrange the target audience in the correct sequence, from narrower to broader:
1 English language courses in Tomsk on Academician Zuev Square for children from 3 to 5 years old
2 English language courses in Tomsk on Academician Zuev Square
3 English courses in Tomsk
4 English courses
6. Arrange the elements of the sales post formula in the correct order:
1 A (attention) - attention
2 I (interest) - interest
3 D (desire) - desire
4 M (motivation) - motivation
5 A (action)
7. Reception "attachment" is used in the example ... (specify 2 answers)
*I understand how hard you are going through a divorce, because a year ago I went through it myself *Come, go to the cinema or to an exhibition of modern art together
*I don´t know where my sketches disappeared, I wanted to show you, but they are nowhere to be found
*Right now I am in the same situation and I propose to look for a solution together
8. The division of the audience into groups, where they are united on the basis of similar needs, is called ...
9. Establish a correspondence between concepts and their examples:
A. Information content
B. Selling Content
C. User Content
D. posts about the life of the company, brand, person
E. Posts and mailings about the sale of goods and services
F. posts with creative contests, expert videos of specialists, podcasts with active subscribers
10. Storytelling, literally translated from English, sounds like…
11. STA stands for...
*call to action is a call that motivates the user to perform an action
*call to abonent - a mark for call center employees that the client is waiting for a call
*click-through advertisement - an indicator of the click-through rate of advertisements and their effectiveness
12. The purchase of advertising on sites with a target audience in order to disseminate information about a product, brand or person is called ...
*targeted advertising
*teaser advertisement
*advertising on bulletin boards
* crops
13. The number of characters that can be seen from the phone in the status of the social network VKontakte ...
*57
*47
*42
*35
14. The process of selling information online knowledge, skills, experience in order to educate the audience is called ...
15. The process of conveying information about the product to the target audience is ...
16. According to clause 10 of part 1 of Article 3 of the Federal Law of June 1, 2005 No. 53-FZ “On the state language in the Russian Federation”, the Russian language is subject to ....
*rare use in advertising
*partial use in advertising
*not mandatory use in advertising
*mandatory use in advertising
17. To describe a product or service, its merits and advantages, create an image, and also to emphasize the mood in advertising texts, they most often use ...
*verbs and adverbs
*adjectives and adverbs
*nouns and verbs
*germs and adjectives
18. A personal page on social networks is called ...
*Status
*fast
*widget
*account
19. Assonance is built on the repetition of sound [...] used in the work “The Dawns Here Are Quiet…” by Boris Vasilyev “Vaskov´s heart was slashed by this sigh. Ah, you little sparrow, is it possible for you to grieve on a hump?
20. Special applications that help to establish a connection with a site, group, account, simplify the life of a community administrator, help users understand the group´s functionality and are called ...
21. The repetitio