Theory and practice of advertising and mass communication (test with answers, Synergy). 86/100 points. All questions for the test are posted below, after payment you will receive a file for these questions.
Aida is...
a model of consumer behavior adopted in marketing practice that describes the sequence of events leading to a purchase decision: attention - interest - need - action
it is a method of describing the goal, including: specificity, measurability, achievability, importance and certainty in terms
this is a popular type of bar chart that is used to illustrate a plan, a schedule of work for a project
it is a time management method that helps to prioritize: do what is important and not waste time on unnecessary
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The abbreviation B2C stands for the following relationships:
business provides services to other businesses business provides services to the end consumer and other businesses business provides services to the state: public procurement, auctions, tenders
business provides services to the end consumer
.
Brief is...
a concise written document that defines the desired outcome of a design project
a short written form of agreement between the parties planning to cooperate, which specifies the main parameters of the future software, graphic, media or any other project
the questionnaire part offered to the client is partly a marketing research tool that precedes branding - the creation and maintenance of a trademark
the process of defining the architecture, components, interfaces, and other characteristics of a system or part of it
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The elements of internet marketing include...
CEO - search engine optimization
email marketing
shop window dressing
content marketing
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The stages of CA research should include...
preparing questions preparing answers
search for respondents
conducting an interview
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What applications are there so that the customer can see the work of a freelancer?
Github
Dropbox and trello
Google drive i onedrive
whats app
Teams
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What mistakes and problems happen when working with freelancers?
access to the working site, system, database
foggy terms of reference
lack of agreement with the chief manager defects on the site
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Among the types of Internet projects are ...
complex product sites
social networks
mobile applications
cold calls
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Approach ... is an approach to defining the target audience, where the key is the problem that a person wants to solve and "hires a product" for this.
Story to be done
Job to be done
job story
AIDA
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Competitive analysis allows...
immediately increase brand awareness and increase sales at no extra cost
What position is the company in relation to its competitors?
spy on competitors for new ideas for product, advertising and promotion to reduce advertising costs
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USP (Unique Selling Proposition) is...
part of the competitive advantage on the basis of which the client chooses a company and product
a distinctive consumer motive, an alternative to the image and
"entertainment" advertising competency that provides a competitive advantage
an economic category that means that an economic entity has unique characteristics that distinguish this economic entity from other similar entities in the market
.
A good marketer must be able to...
prepare technical specifications for programmers, copywriters, designers and other specialists
describe the target audience
recruit a team and lead a project
analyze competitors
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Customer journey map (CJM) is
it is a map of the client´s journey, which reflects the client´s understanding of the need, his search for a solution, choice and interaction with us
method of structuring concepts using graphical notation in the form of a diagram
information model of the subject area, has the form of a directed graph
a table or infographic that
The target audience may be...
real and fictional
primary and secondary
wide and narrow
revealed and hidden
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USP (Unique Selling Proposition) is...
part of the competitive advantage on the basis of which the client chooses a company and product
a distinctive consumer motive, an alternative to the image and
"entertainment" advertising competency that provides a competitive advantage
an economic category that means that an economic entity has unique characteristics that distinguish this economic entity from other similar entities in the market
.
Miro is...
an endless online board where you can pull pictures, documents (pdf and google docs), as well as take notes, draw, write, stick stickers - a real-time saving platform that allows you to translate your notes on Post-it square stickers from the real world into digital, unmistakably and easily. Use the Post-it app to focus on ideas and not be distracted by processing them
a program, the meaning of which is to give the process of developing a strategy or idea of maximum transparency and even distribution of the load among the project participants
a program that allows you to find areas in the business process and structure that most impede the achievement of goals, and focus resources and management attention on them
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When writing a USP, ask the following questions:
how does the product work for you?
how much does it cost and how to do better?
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Is this the target audience?
group of people with similar interests
people who are most likely to be consumers of the product and purchase it (with certain social, psychological, etc. characteristics) the audience of our competitors a group of people who clicked on the link at least once
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What ways to search for contractors online do not exist?
search engines
TV
social networks internet platforms for freelancers
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The type of thinking in which a person perceives information in fragments, in short pieces and vivid images, cannot concentrate and constantly jumps from one to another:
analytical thinking
creative thinking
clip thinking
divergent thinking
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