SYNERGY MPPU Answers (Landing Pages Development) Passed Good 80 points
1. The most effective heading model is the "..."
Benefit Offer
Benefit Benefit
Benefit Denial
Denial Denial
2. The preferred way to create landing pages is ...
advertising agency
team in the state
outsourcing team
ready-made templates
3. Landing pages conversion is ...
the ratio of the number of desired actions to the total number of actions performed on the site
number of unique visitors
bounce rate
average time a user spends on a page
4. The visitor forms his opinion about the landing page for ...
5 sec.
7 sec.
3 sec.
9 sec.
5.Two main mistakes when creating a / b-testing landing pages are testing ... as well as heterogeneous traffic sources
colors and images
application and offer forms
design and offer
all in a row
6.The elements of trust on landing pages include ...
popup windows
call to action
pop-ups, call to action and positive reviews
positive reviews
7. There is ... motivation to sell landing pages
2 main models
3 basic models
5 basic models
8 basic models
8. The main functions of the header in landing pages should include ...
communicating information about the unique consumer properties of the product
product information detail
brevity
simplicity and conciseness, relevance and design
9. A landing page from a business point of view is ...
a tool that increases business profits
company cost optimization tool
newfangled trend, the effectiveness of which is exaggerated
a tool for increasing the company´s capitalization on the market
10. A responsive landing page design is needed for it ...
adaptation for email newsletters
display on mobile devices
social media displays
correct display on desktop devices
11. Landing pages mostly use the font size of the text ...
12 and 14 pixels
16 and 18 pixels
10 and 12 pixels
14 and 16 pixels
12. The main element of any landing page is ...
capture form
offer (offer)
reviews
availability of contact details
13. The landimg page sales funnel is ...
disproportionate distribution of leads
proportional distribution of leads
phased distribution of the total number of potential customers from the first touch to the sale stage
a set of statistical indicators that do not affect sales
14. The rules for an ideal call to action include ...
rules: "Use the first person"; “Keep the button simple and specific”; Add Social Proof
only the rule "Use the first person"
only the rule "Make the button simple and specific"
only add social proof rule
15. There are ... major steps to optimizing landig pages
12
fourteen
eighteen
16
16.Capture buttons on landing pages are an element that allows you to ...
leave the landing page instantly
go to the next screen of the landing page
go to the main site
visitor will instantly dive into the capture form
17. The multi-screen landing page format is best used for ...
re-selling to a client
primary "insulation" of the client
getting initial contact from a client
promoting a complex product with a high cost and a long decision-making cycle
18. The three main elements of a perfect landing page are ...
value, call to action, counters
offer, price, recommendations
offer, price, video reviews
value, call to action, reviews
19. When creating landing pages, the following three main mistakes should be avoided: ...
do not use video, testimonials and capture form
do not use an offer, do not use a title, do not put a button or a capture form
do not use social media plugins, do not use the grab button, build on the design
20.In modern times, the design of a landing page ...
should always be responsive
should never be adaptive
can be both adaptive and non-adaptive - it doesn´t matter
depending on the product (service) can be adaptive or non-adaptive
21.Landing page is ...
advertising brochure
email template
TV commercial
landing page to get the desired action on the Internet
22. The difference between a landing page and a regular website is that ...
the site never uses a call to action
on the landing page .. unlike the site, usually the entire line of products (services) is presented
advertising traffic should only go to landing pages
the site, unlike the landing page, has many pages
23. On the landing page ...
there should be two targeted actions
there should be three targeted actions
there should be no call to action
there should be one targeted action
24. The main call-to-action button on 3-screen landing pages is located ...
in 1 screen
in 2 screen
in 3 screen
in 1, 2 or 3 screens (it doesn´t matter which one)
25.Single-screen landing page format is best used for purposes of ...
making sales to "insulated" customers
formation of a subscription base for subsequent email marketing
formation of registration on the resource
providing a demo of the product
26. One-step landing pages from two-step ...
differ in that the one-step page does not imply the presence of a conversion form or button
differ in that the two-step page does not imply the presence of a conversion form or button
differ in that the conversion form or button is directly located on the one-step page, and several options are offered to the visitor on the two-step page
are no different
27. When creating a landing page, a total mistake leading to an extremely irrational use of advertising means is ...
long page load
a large number of offers
overpriced
a large number of screens
28. The main methods of creating landing pages include ...
only creating templates
only creating a landing page with the help of an agency
only creating a landing page using the constructor
creating templates and creating a landing page using an agency or using a designer
29. The main types of landing pages include ...
product card
microsite
full website
demo
30. To the tasks that are most often solved using the landing page, ...
should include an increase in the number of requests left for a call back, downloading software and registering on social networks
should include downloading software, selling a product, registering or signing up for a newsletter
should include an increase in the number of left requests for a call back, downloading software, registering on social networks, selling a product, registering or subscribing to a newsletter
such tasks as increasing the number of left requests for a callback, downloading software, registering on social networks, selling a product, registering or subscribing to a newsletter do not apply
No feedback yet