Sports Marketing (Synergy Answers Tests)
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Sports marketing (tests answers Synergy) 30 questions 60/100 points
1. The main tools of sports marketing include ...
organization of competitions
design
commodity policy
meetings
promotion
analysis
pricing policy
sales
2. It is not true that professional sports club shops usually sell ...
sports nutrition
club attributes
sports goods
casual clothes
stationery
household chemicals
casual shoes
3. ... classified as sports services
Transportation of athletes to the competition site
Treadmill rental
Crossfit competition between fitness club clients
Catering at the stadium
Visit to the sports club museum
Fight club training
Retail trade in merchandise
4. It is not true that a source of income such as ... is related to a professional football club
advertising sale
sale of services
ticket selling
subsidies
hospitality
sale of goods
sponsorship
rent
5. The elements of the three-level model of the structure of a sports product include ...
product for client
product used
real product
supplement product
in-depth benefit
basic benefit
6. There are four main types of products created in the sports industry, in particular, ...
sports information
sport events
sports services
sport games
sporting goods
Sports Equipment
athletic facilities
sports records
sports advertising
7. The type of organizations in which sports marketing is the least in demand - ...
legislatures
professional sports clubs
executive agencies
sports shops
fitness clubs
sports federations
8. Sports sponsorship is ...
strategy of promoting product and service brands through sporting events, clubs, federations and famous athletes
search and attraction of resources for holding sports competitions, supporting sports federations and individual athletes
state activities to support the development of mass sports and sports of the highest achievements
an important part of the social responsibility of companies, designed to support the development of physical culture and sports
9. Merchandising is ...
building a sales process for different types of sports products
method for calculating the marginality of sports products
market activity of a professional sports club (league)
using special marketing techniques (zoning, layout, advertising, etc.) in a sports store
10. ... can be attributed to the competence of the international sports federation
Sale of TV rights
Organization and conduct of a sports competition (championship, tournament) Determination of the rules of competition in a sport
Implementation of the development of mass sports
Determination of the cost of the transfer contract for athletes
Organization and implementation of the sale of merchandise
11. Such a sports product as ... is attributive for a professional hockey club (the main one that determines the essence of a sports organization of this type)
home hockey game
broadcast of the match on club Internet television
restaurant services
children´s hockey school
club paraphernalia
club ticket programs
12. Foreign author ... is a renowned sports marketer
D. Beckham
S. Chadwick
F. Schaaf
D. Beach
P. Drucker
M. Porter
M. Schenk
F. Kotler
D. Trout
13. Sports marketing is ...
developing, selling and promoting sports products, as well as promoting brands and organizations through sports
promoting sporting events to attract sponsors and advertisers selling sporting goods developed by professional sports clubs
part of the marketing of health and fitness services provided by the state to the population
14. Components of the microenvironment of a sports organization (sports product) include ...
staff
clients
competitors
contact audiences
organisation management
suppliers
marketing intermediaries
government
1. The main tools of sports marketing include ...
organization of competitions
design
commodity policy
meetings
promotion
analysis
pricing policy
sales
2. It is not true that professional sports club shops usually sell ...
sports nutrition
club attributes
sports goods
casual clothes
stationery
household chemicals
casual shoes
3. ... classified as sports services
Transportation of athletes to the competition site
Treadmill rental
Crossfit competition between fitness club clients
Catering at the stadium
Visit to the sports club museum
Fight club training
Retail trade in merchandise
4. It is not true that a source of income such as ... is related to a professional football club
advertising sale
sale of services
ticket selling
subsidies
hospitality
sale of goods
sponsorship
rent
5. The elements of the three-level model of the structure of a sports product include ...
product for client
product used
real product
supplement product
in-depth benefit
basic benefit
6. There are four main types of products created in the sports industry, in particular, ...
sports information
sport events
sports services
sport games
sporting goods
Sports Equipment
athletic facilities
sports records
sports advertising
7. The type of organizations in which sports marketing is the least in demand - ...
legislatures
professional sports clubs
executive agencies
sports shops
fitness clubs
sports federations
8. Sports sponsorship is ...
strategy of promoting product and service brands through sporting events, clubs, federations and famous athletes
search and attraction of resources for holding sports competitions, supporting sports federations and individual athletes
state activities to support the development of mass sports and sports of the highest achievements
an important part of the social responsibility of companies, designed to support the development of physical culture and sports
9. Merchandising is ...
building a sales process for different types of sports products
method for calculating the marginality of sports products
market activity of a professional sports club (league)
using special marketing techniques (zoning, layout, advertising, etc.) in a sports store
10. ... can be attributed to the competence of the international sports federation
Sale of TV rights
Organization and conduct of a sports competition (championship, tournament) Determination of the rules of competition in a sport
Implementation of the development of mass sports
Determination of the cost of the transfer contract for athletes
Organization and implementation of the sale of merchandise
11. Such a sports product as ... is attributive for a professional hockey club (the main one that determines the essence of a sports organization of this type)
home hockey game
broadcast of the match on club Internet television
restaurant services
children´s hockey school
club paraphernalia
club ticket programs
12. Foreign author ... is a renowned sports marketer
D. Beckham
S. Chadwick
F. Schaaf
D. Beach
P. Drucker
M. Porter
M. Schenk
F. Kotler
D. Trout
13. Sports marketing is ...
developing, selling and promoting sports products, as well as promoting brands and organizations through sports
promoting sporting events to attract sponsors and advertisers selling sporting goods developed by professional sports clubs
part of the marketing of health and fitness services provided by the state to the population
14. Components of the microenvironment of a sports organization (sports product) include ...
staff
clients
competitors
contact audiences
organisation management
suppliers
marketing intermediaries
government
15. It is not true that when organizing and conducting a club´s home match in the Kontinental Hockey League (KHL) regular championship, usually ...
advertising in print media
advertising on transport
outdoor advertising
radio advertising
TV advertising
advertising on tickets
16. Typical marketing communications tools include ...
social networks
organization of public relations PR (public relations)
stimulation
production of souvenirs
advertising
direct marketing
positioning
17. The properties possessed by a sporting event (as a type of service) include ...
- inseparability from the manufacturer
unpredictability
intransigence
-preservation
short duration
- inconsistent quality
18. The maximum possible price of a sports product is determined by such a factor as ...
technologies and innovations used in the product
competitors´ prices
national currency rate
demand for similar products
product manufacturing costs
19. The four main types of sports products include ...
sports services
sporting goods
athletic facilities
sports records
sports information
sport events
sports nutrition
20. ... can be attributed to the competence of a professional sports league
Organization and implementation of the sale of merchandise
Determination of the cost of the transfer contract for athletes
Implementation of the development of mass sports
Sale of TV rights
Organization and conduct of a sports competition (championship, tournament) Determination of the rules of competition in a sport
21. On the basis of the goals of the organization, ... event products are distinguished
international
leisure
entertaining
qualifying
competitive
22. The minimum possible price of a sports product is determined by such a factor as ...
product manufacturing costs
competitors´ prices
technologies and innovations used in the product
demand for similar products
national currency rate
23. There are three main areas of modern sports marketing, in particular, marketing ...
Olympic movement
children´s sports
in popular sports
professional sports
through sports
sports
24. ... usually falls within the purview of a professional sports club
Determination of the cost of the transfer contract for athletes
Sale of TV rights
Implementation of the development of mass sports
Organization and implementation of the sale of merchandise
Defining the rules of competition by sport
Organization and conduct of a sports competition (championship, tournament)
25. Relationships in a peer-to-peer distribution channel for a sports product take place in the event of a sale ...
tickets for a boxing tournament in the online store
Nike sneakers in the Sportmaster store
annual card in the fitness club
sneakers at the Bosco Sport store
subscriptions to a television sports channel on the channel´s website
26. In the typology of sports events, five types are distinguished according to the scale, in particular, ... sports events
rural
regional
national
global
urban
local
interspecific
international
27. It is not true that an activity such as ... is classified as sports marketing
engineering
public private partnership
sports medical support
construction of sports facilities
marketing research
sale of paraphernalia
organization of training
sponsorship
28. To promote sports products use ...
advertising
stimulation
fundraising
direct marketing
logistics
sponsorship
PR
29. Sports marketing uses a method to collect information such as ...
work with the media
Exhibitions
interview
experiment
observation
work on the Internet
conversation
competition
document analysis
30. It is not true that ... is included in the organizational structure of the sports marketing of a professional club
administrative part
bookkeeping
sponsorship department
fan relations department
merchandise store
Department of Human Resources
press service
advertising depa
advertising in print media
advertising on transport
outdoor advertising
radio advertising
TV advertising
advertising on tickets
16. Typical marketing communications tools include ...
social networks
organization of public relations PR (public relations)
stimulation
production of souvenirs
advertising
direct marketing
positioning
17. The properties possessed by a sporting event (as a type of service) include ...
- inseparability from the manufacturer
unpredictability
intransigence
-preservation
short duration
- inconsistent quality
18. The maximum possible price of a sports product is determined by such a factor as ...
technologies and innovations used in the product
competitors´ prices
national currency rate
demand for similar products
product manufacturing costs
19. The four main types of sports products include ...
sports services
sporting goods
athletic facilities
sports records
sports information
sport events
sports nutrition
20. ... can be attributed to the competence of a professional sports league
Organization and implementation of the sale of merchandise
Determination of the cost of the transfer contract for athletes
Implementation of the development of mass sports
Sale of TV rights
Organization and conduct of a sports competition (championship, tournament) Determination of the rules of competition in a sport
21. On the basis of the goals of the organization, ... event products are distinguished
international
leisure
entertaining
qualifying
competitive
22. The minimum possible price of a sports product is determined by such a factor as ...
product manufacturing costs
competitors´ prices
technologies and innovations used in the product
demand for similar products
national currency rate
23. There are three main areas of modern sports marketing, in particular, marketing ...
Olympic movement
children´s sports
in popular sports
professional sports
through sports
sports
24. ... usually falls within the purview of a professional sports club
Determination of the cost of the transfer contract for athletes
Sale of TV rights
Implementation of the development of mass sports
Organization and implementation of the sale of merchandise
Defining the rules of competition by sport
Organization and conduct of a sports competition (championship, tournament)
25. Relationships in a peer-to-peer distribution channel for a sports product take place in the event of a sale ...
tickets for a boxing tournament in the online store
Nike sneakers in the Sportmaster store
annual card in the fitness club
sneakers at the Bosco Sport store
subscriptions to a television sports channel on the channel´s website
26. In the typology of sports events, five types are distinguished according to the scale, in particular, ... sports events
rural
regional
national
global
urban
local
interspecific
international
27. It is not true that an activity such as ... is classified as sports marketing
engineering
public private partnership
sports medical support
construction of sports facilities
marketing research
sale of paraphernalia
organization of training
sponsorship
28. To promote sports products use ...
advertising
stimulation
fundraising
direct marketing
logistics
sponsorship
PR
29. Sports marketing uses a method to collect information such as ...
work with the media
Exhibitions
interview
experiment
observation
work on the Internet
conversation
competition
document analysis
30. It is not true that ... is included in the organizational structure of the sports marketing of a professional club
administrative part
bookkeeping
sponsorship department
fan relations department
merchandise store
Department of Human Resources
press service
advertising depa
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