Merchandising Answers 97 points (Synergy test)
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Merchandising Answers 97 points (Synergy test) 30 questions - Passed 97 points out of 100 "Excellent"
The purpose of merchandising in relation to a retailer is ...
to form a circle of consumers loyal to certain brands
constantly expand the circle of buyers of your products
increase retail turnover, overall store profit, accelerate product turnover
The width of the aisle in the store should be ...
20% less the sum of the height of the equipment and the display of goods
proportional to the height of the equipment and the layout of the goods
30% more product of equipment height and product display
Percentage of unplanned purchases in the checkout area
up to 89%
up to 76%
up to 54%
For the method of demonstrating types of goods "conceptual presentation" is characterized by the placement of the assortment "..."
All for 50 rubles
Everything for school
Vegetables and fruits
If a product is moved from below to eye level, its sales may increase by ...
20-30%
70-80%
90-95%
Shopping centers are characterized by the layout of boutiques
lattice
track
Golden Triangle
Special purpose stocks can be formed for ...
seasonal sales
special group of buyers
safety reserve
The expanded layout is ...
the ratio of the number of items displayed to the total area occupied by this item
indicator defined as the length of product packages multiplied by the number of display levels
a way of placing goods horizontally along the aisle of buyers
The factor influencing the formation of the assortment of goods is ...
customer loyalty
the proximity of the store to the main transport routes
merchant profile
With a frontal (in relation to customers) arrangement of shelves, it is necessary ...
place small packages on the right and large packages on the left
place small packages on the left and large packages on the right
place small packages in the center and large packages on the sides
When planning the location of departments in the retail space, one should take into account ...
logical connection between departments of the store
convenience for buyers in the process of moving around the sales area
color solutions in the design of departments of the sales area
The group of rules for the efficient arrangement of goods includes the presentation
secret places
boolean search
facing the buyer
It is not true that the rule ... is included in the group of rules for determining the effectiveness of product presentation
color picks
help the buyer
placing price tags
It is recommended to have at least ... product units of the same name on the shelves
two or three
three to five
three to seven
The stock of the current replenishment is ... the average consignment of the goods., Expressed in days of turnover
70%
60%
50%
The block of internal tasks of merchandising includes ...
training of personnel in methods and techniques of merchandising
development of effective mechanisms for promoting goods
ensuring timely replenishment of goods in the trading floor
Current storage stocks are ...
less mass of all stocks of the enterprise
the bulk of all stocks of the enterprise
half of all stocks of the enterprise
It is not true that the "golden triangle" includes ...
entrance to the trading floor
checkout area
retail store equipment
The arrangement of goods on the shelf can be ...
circular and diagonal
vertical and horizontal
ascending and descending
In the middle of the trading floor, there should be ...
fruits and vegetables
grocery products
meat and dairy products
The block of external tasks of merchandising includes ...
registration of goods intended for sale
development of the concept of merchandising and its implementation
formation of a structure responsible for the implementation of merchandising activities
It is not true that horizontal sales channel marketing includes ...
producers
distributors
consumers
Restoration of the active attention of buyer
The purpose of merchandising in relation to a retailer is ...
to form a circle of consumers loyal to certain brands
constantly expand the circle of buyers of your products
increase retail turnover, overall store profit, accelerate product turnover
The width of the aisle in the store should be ...
20% less the sum of the height of the equipment and the display of goods
proportional to the height of the equipment and the layout of the goods
30% more product of equipment height and product display
Percentage of unplanned purchases in the checkout area
up to 89%
up to 76%
up to 54%
For the method of demonstrating types of goods "conceptual presentation" is characterized by the placement of the assortment "..."
All for 50 rubles
Everything for school
Vegetables and fruits
If a product is moved from below to eye level, its sales may increase by ...
20-30%
70-80%
90-95%
Shopping centers are characterized by the layout of boutiques
lattice
track
Golden Triangle
Special purpose stocks can be formed for ...
seasonal sales
special group of buyers
safety reserve
The expanded layout is ...
the ratio of the number of items displayed to the total area occupied by this item
indicator defined as the length of product packages multiplied by the number of display levels
a way of placing goods horizontally along the aisle of buyers
The factor influencing the formation of the assortment of goods is ...
customer loyalty
the proximity of the store to the main transport routes
merchant profile
With a frontal (in relation to customers) arrangement of shelves, it is necessary ...
place small packages on the right and large packages on the left
place small packages on the left and large packages on the right
place small packages in the center and large packages on the sides
When planning the location of departments in the retail space, one should take into account ...
logical connection between departments of the store
convenience for buyers in the process of moving around the sales area
color solutions in the design of departments of the sales area
The group of rules for the efficient arrangement of goods includes the presentation
secret places
boolean search
facing the buyer
It is not true that the rule ... is included in the group of rules for determining the effectiveness of product presentation
color picks
help the buyer
placing price tags
It is recommended to have at least ... product units of the same name on the shelves
two or three
three to five
three to seven
The stock of the current replenishment is ... the average consignment of the goods., Expressed in days of turnover
70%
60%
50%
The block of internal tasks of merchandising includes ...
training of personnel in methods and techniques of merchandising
development of effective mechanisms for promoting goods
ensuring timely replenishment of goods in the trading floor
Current storage stocks are ...
less mass of all stocks of the enterprise
the bulk of all stocks of the enterprise
half of all stocks of the enterprise
It is not true that the "golden triangle" includes ...
entrance to the trading floor
checkout area
retail store equipment
The arrangement of goods on the shelf can be ...
circular and diagonal
vertical and horizontal
ascending and descending
In the middle of the trading floor, there should be ...
fruits and vegetables
grocery products
meat and dairy products
The block of external tasks of merchandising includes ...
registration of goods intended for sale
development of the concept of merchandising and its implementation
formation of a structure responsible for the implementation of merchandising activities
It is not true that horizontal sales channel marketing includes ...
producers
distributors
consumers
Restoration of the active attention of buyer
Shoe polish is placed not only in the household chemicals department, but also in the shoe department according to the principle ...
"Golden triangle"
"Cross-pollination"
"Back track"
... purchasing decisions are made directly in the store
45-60%
80-95%
65-70%
In typical cases, shoppers start walking around the sales area ...
from the left corner of the facade and move along hall B clockwise direction
from the right corner of the facade and move around the hall in a counterclockwise direction
from the left corner of the facade and move counterclockwise through Hall B
It is advisable to place goods acquired on impulse ...
centered
on the right wall
on the left wall
The purpose of merchandising in relation to the manufacturer is ...
optimize the trade assortment by identifying promising and unpromising positions
to present in various market segments as many positions of the produced assortment as possible
create a stable demand for various types of goods
The basis of the "lattice" layout is ...
freestanding staggered shelving
long racks with goods separated by aisles
corner placement of shelves by department store
* upon purchase you get answers to all questions that are indicated in the product description
"Golden triangle"
"Cross-pollination"
"Back track"
... purchasing decisions are made directly in the store
45-60%
80-95%
65-70%
In typical cases, shoppers start walking around the sales area ...
from the left corner of the facade and move along hall B clockwise direction
from the right corner of the facade and move around the hall in a counterclockwise direction
from the left corner of the facade and move counterclockwise through Hall B
It is advisable to place goods acquired on impulse ...
centered
on the right wall
on the left wall
The purpose of merchandising in relation to the manufacturer is ...
optimize the trade assortment by identifying promising and unpromising positions
to present in various market segments as many positions of the produced assortment as possible
create a stable demand for various types of goods
The basis of the "lattice" layout is ...
freestanding staggered shelving
long racks with goods separated by aisles
corner placement of shelves by department store
* upon purchase you get answers to all questions that are indicated in the product description
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