Beginning branding 2 tasks. Exam RFET. Work performed in 2018.
number 1
In SECTION 2 of the training course, you learned how to analyze a product for the need to create a brand. We suggest that you independently analyze 3 products according to the proposed scheme:
• Eau de toilette (perfume).
•Dishwashing liquid.
•A laptop.
To complete a task, use the answer form on the next page.
We draw your attention to the fact that in the column “Satisfaction of need” a reasoned explanation of how goods can be
to satisfy one or another natural human need. For an example, use chapter 2.3 of the course.
At the end of the analysis of each of the goods write a conclusion.
JOB number 2
By completing TASK number 1, you have determined what natural needs can satisfy the presented goods. Choose any three of them, preferably related to different products, and come up with colorful advertising slogans revealing them, which may become part of the lease.
To complete the task, use the answer form.
PS: These tasks are creative (as opposed to tests where a: b: c are the answers). Therefore, it is desirable to replace words by meaning.
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