Use of social networks in promoting products
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ntroduction 3
Chapter 1. Theoretical and methodological foundations of the use of social networks in the promotion of products and services of enterprises 3
1.1. Social networks and their communicative potential as an object of research: basic concepts, functions and role in the promotion of products and services of enterprises 6
1.2. Problems and opportunities of using social networks in promoting products and services of enterprises in the current economic conditions 15
1.3. Theoretical model of using social networks and their communication potential in promoting products and services of enterprises 22
Chapter 2. The practice of using social networks in promoting products and services of enterprises in the field of production 32
2.1. World and domestic experience of using social networks and their communication potential in promoting products and services of enterprises in the field of production. 32
2.2. Competitive analysis of the producer industry in Russia and the main factors of environmental influence on the use of social networks in the promotion of services 41
2.3. Flash Vision: assessing the experience of using social networks and their communication potential in promoting products (main advantages and disadvantages) 47
Chapter 3. Recommendations on the effective use of social networks and their communication potential in the promotion of products and services of enterprises ___________ spheres (by the example of OOO __________) 58
3.1. The main directions of the effective use of social networks and their communication potential in the promotion of products and services of LLC "_________" 58
3.2. Development of a strategy and program of measures for the effective use of social networks and their communication potential in the promotion of products and services of LLC "_________" 58
3.3. Methodical approach to the evaluation of the effectiveness of the use of social networks and their communication potential in the promotion of products and services of LLC "_________" 62
Conclusion 68
References 72
Chapter 1. Theoretical and methodological foundations of the use of social networks in the promotion of products and services of enterprises 3
1.1. Social networks and their communicative potential as an object of research: basic concepts, functions and role in the promotion of products and services of enterprises 6
1.2. Problems and opportunities of using social networks in promoting products and services of enterprises in the current economic conditions 15
1.3. Theoretical model of using social networks and their communication potential in promoting products and services of enterprises 22
Chapter 2. The practice of using social networks in promoting products and services of enterprises in the field of production 32
2.1. World and domestic experience of using social networks and their communication potential in promoting products and services of enterprises in the field of production. 32
2.2. Competitive analysis of the producer industry in Russia and the main factors of environmental influence on the use of social networks in the promotion of services 41
2.3. Flash Vision: assessing the experience of using social networks and their communication potential in promoting products (main advantages and disadvantages) 47
Chapter 3. Recommendations on the effective use of social networks and their communication potential in the promotion of products and services of enterprises ___________ spheres (by the example of OOO __________) 58
3.1. The main directions of the effective use of social networks and their communication potential in the promotion of products and services of LLC "_________" 58
3.2. Development of a strategy and program of measures for the effective use of social networks and their communication potential in the promotion of products and services of LLC "_________" 58
3.3. Methodical approach to the evaluation of the effectiveness of the use of social networks and their communication potential in the promotion of products and services of LLC "_________" 62
Conclusion 68
References 72
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