Test Marketing

Test

7. The fixed interest method is that
a) the costs for each type of advertising activities are fixed in the form of a certain percentage of the total allocation for advertising;
b) the appropriations for advertising are in the form of a certain share of the budget, turnover, income or profit;
c) the percentage of advertising costs is fixed for a long period of time;
d) advertising costs are recorded only as a certain proportion of the firm´s revenues.

9. The catalog (advertising) is a
a) a list of advertising activities carried out within the framework of a specific advertising campaign;
b) printed advertising material in the form of a booklet, brochure or magazine with a list of goods (services), illustrated by their description and photographs (drawings);
c) a systematic list of services of an advertising agency;
d) the list of promotional materials distributed by the firm in carrying out public relations activities
12. Marketing in society is a system of organizing activities for
a) production and marketing of goods;
b) development, production and marketing;
c) the production and marketing of goods for the purpose of generating profit through the growth of sales;
d) the development, production and marketing of goods that meet the existing and potential demand of specific consumers.

19. In order to achieve better interconnection of supply and demand in service companies, peak periods use strategies
a) synchmarketing;
b) demarketing;
c) Remarketing;
d) conversion marketing.