Course Project for methodical instructions "Marketing" (developed NA Bondareva, PhD. eq. of Science, ed. IS Stepanov, Dr. eq., Prof..) for MGRS and SGA.
Option 13. Calculations for two services
A European quality finishing work (2.5 thousand. M2), the B-unit brick structures for Residential (2.8 thousand. M2)
The course project comprises the following sections:
Introduction (essence, distinctive features, and functions of marketing as applied to the construction industry)
Target Segment Selection in the Construction Services Market (identification of target consumer groups/segments toward which specific types of construction services will be oriented)
Analysis of Product Life Cycle Stages (definition of the product life cycle (PLC), its specific characteristics in construction, and graphical representation of PLC phases)
Production Cost Analysis (calculation of production costs at the maximum capacity of the construction organization)
Enterprise Competitiveness Assessment (evaluation of competitiveness across individual elements of the marketing mix: product, price, promotion, and key financial indicators)
Pricing Methods (examination of three pricing approaches: cost-based pricing, demand-based pricing, and competition-based pricing)
Price Determination Using a Multi-Attribute Product Model (calculation of consumer value and market price of the service)
SWOT Analysis (comprehensive SWOT analysis with strategic recommendations addressing the following questions: "How can the enterprise eliminate its weaknesses and mitigate the impact of existing threats?" and "How can the enterprise leverage its strengths to capitalize on available market opportunities?")
Questionnaire Development (design of two questionnaires for consumers of construction services)
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